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The Xavier 品牌

Xavier 品牌ing Guideline Tools

This brand platform provides the framework for how we talk about Xaiver University of New Orleans. It explains what makes us different from our competitors and ensures we’re all speaking the same language in terms of what we offer and what we do well.

品牌ing Guidelines

The 品牌 Story

Xavier, unlike many other highly competitive institutions, meets students where they are. The faculty, student body and administration all help push one another to overcome challenges of all sorts – academic, financial and emotional. This is why students and alumni describe XULA as their second home. It brings out their best and prepares them for a future in medicine, 药店, 艺术, 音乐, 教育, 业务, law and a myriad of other fulfilling careers. Passionately committed to social justice and a Catholic approach to solving problems, XULA does not simply create competent, critical thinkers; it helps shape young men and women of character. From 教育 to ethics, close personal bonds to community building, Xavier delivers against its promise that students who graduate are prepared.

Vertical and Horizontal

Full-color University seal in vertical and horizontal form. This should be the primary seal lockup used in all external-facing documents. The seal lockup can be used in either a vertical or horizontal configuration.

Xavier Seal Dont’s 

Do not Manipulate the Seal

In order to ensure the integrity of the Xavier brand, it is important to not manipulate the format of the seal. Never tilt, reshape, reformat, or stretch the seal markup in any way. Do not overlay the logo on an image where it becomes difficult to see. Never add your own typefaces or graphic elements to the seal.





The Xavier work mark was developed to brand an informal identity of Xavier University. To accommodate different design possibilities, several approved work marks are available. Choose the version that best suits the style of your communications piece. The Xavier work marks should not be altered in any way.

Xavier University 品牌 Colors



Xavier University WordMarks


Please contact the Marketing and Communications Department for Word Mark Files.

When to use Primary of Secondary typefaces

The University's official serif typefaces are Montserrat and Minion Pro, which combine traditional and contemporary design elements. The use of secondary typefaces should only be considered if the primary typefaces are unavailable.